Monday, July 07, 2003

Summerfest down 11%

Yeah, I agree it's partially the weather and the economy, but there are some other reasons.

1. Not enough big name acts. There were only a few stages that really packed them in the person/people who book acts should be fired. They really don't know what they are doing.

2. Demographics. There are 3 main age groups they are aiming at: baby boomers, Gen Xr's, and Gen Yr's. Because of some trouble last year, they reduced the number of attractions that would appeal to Gen Y kids. Also, they have done nothing to accomidate the aging Gen Xr's like me. Unlike the boomers, I don't want to stand and party all night long drinking overpriced light beer and watching cover bands play a toxic mixture of safe alterna-rock and CCR. Time to start thinking about our needs here ...we want great music (original music), good beer (imports, more micro brews, some malternatives, liquer), good/interesting food (sushi, anyone at Summerfest hear of it?), a place to sit and chat while taking it all in. It was no wonder that two of the biggest crowds were there to see Ben Folds and Wilco. Duh. Come on Summerfest, give us just one stage! We're the age group still most likely to go and spend money, but you've got to aknowledge us.

3. Same-old. Build a permanent structure for the merchants. You will be able to fit more of them in there, and give people one more reason to go. Part of the reason people go to the Wisconsin State Fair is to see all the products for sale.

4. How about some 21st century entertainment?