Thursday, July 01, 2004

I can be such an idiot

My eyes and brain assume a lot. They are often too busy to concern themselves with details, they're big fans of just getting the "jist of it". When they should be examining something, they usually just take a glimpse of it, make a set of assumptions, and move on.

A formerly recurring example of this was my frustration at repeatedly buying the wrong shampoo.

I used to use Sauve conditioning shampoo. All the Sauve bottles look the same, except some are for dry hair, some are for normal hair, some for oily hair, and some are merely conditioner. On at least four occasions I bought the conditioner instead of buying the shampoo.

My eyes registered the general location of the shampoo bottles, but my brain never kept it's focus long enough to make sure I pulled the correct bottle from the shelf.

This just happened to me again. I wanted a Coke from the deli in my office building. I saw a can that was red and said "Coke". I took it, paid for it, walked back to my desk, opened it, poured it into a cup, and THEN noticed it was Cherry Coke.

Furthermore ...Cherry Coke sucks. It has a buttery, sweat-filled sneaker, flavor that makes you suspicious that the folks at Coke designed the Cherry Coke can to deliberately fool people like me into buying it. Once it is tasted, no one would buy it again.